Pre-Sold Authority System — Privacy Policy
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This Privacy Policy explains how Iseek Property Pty Ltd (ABN 34 151 052 309) trading as Lincoln Digital Media ("we", "us", "our") collects, uses, stores, and protects your information when you use the Pre-Sold Authority System web application at app.presoldauthority.com ("the Platform").
1. Information We Collect
1.1.Account Information: When you purchase access and create your account, we collect your email address and the password you set during activation. Your name is collected during onboarding or account setup.
1.2.Payment Information: Payments are processed by Stripe. We receive your Stripe customer ID and transaction details (amount, date, status) but do not receive or store your credit card number, CVV, or full billing address. Stripe's privacy policy governs their handling of your payment data.
1.3.Agent Authority Profile Data: During onboarding, you provide business information including your market location, client types, years of experience, strengths, values, process descriptions, boundary statements, brokerage name, phone number, website, social profile URL, licence number, state/province, tone preferences, and proof points. This data is used to generate your personalized outputs.
1.4.Platform Usage Data: We record your lesson progress, builder completions, generated asset versions, download events, assessment responses, and personal notes entered within lessons. This data is stored in our database to provide your personalized experience and track your progress.
1.5.Technical Data: Cloudflare, our hosting provider, may collect standard technical data including IP addresses, browser type, and access timestamps as part of their infrastructure services. We use Cloudflare Web Analytics, which is privacy-first and does not use cookies or track individual users across sites.
2. How We Use Your Information
2.1.To provide the Platform: Your Agent Authority Profile data is used to generate personalized authority positioning, content, and business development assets through the Platform's AI-powered builders.
2.2.AI content generation: Your Agent Authority Profile data is sent to OpenAI's API to generate your builder outputs. This data includes your business information (market, positioning, strengths, brokerage details) but does not include your email address, password, or payment information. OpenAI's data usage policy governs their handling of data received through their API. As of the date of this policy, OpenAI states that data sent through their API is not used to train their models.
2.3.To communicate with you: We send transactional emails (account activation, progress milestones, re-engagement reminders) to the email address associated with your account using Resend as our email delivery provider. We do not send marketing emails to third parties using your email address.
2.4.To improve the Platform: We analyze aggregated, anonymized usage data (lesson completion rates, builder usage patterns, regeneration reasons) to improve the curriculum, AI prompt quality, and user experience. Individual usage data is visible to the Platform administrator for support and product improvement purposes.
2.5.To process payments and manage access: We use your Stripe customer ID to manage your subscription status, process refunds, and verify access rights.
3. How We Store and Protect Your Information
3.1.Your data is stored using Cloudflare's infrastructure: D1 (database), KV (session storage), and R2 (file storage). All data is encrypted in transit (HTTPS enforced on all connections). Cloudflare provides enterprise-grade security and global distribution.
3.2.Your password is stored as a one-way hash. We cannot retrieve your original password. If you forget your password, you must reset it through the password reset flow.
3.3.Session tokens are stored in Cloudflare KV with expiration times. Sessions are invalidated on logout and on access revocation.
3.4.Generated PDF assets are rendered on demand and are not permanently cached. Your generated content is stored in our database and rendered to PDF at the time of download.
4. Third-Party Services
We use the following third-party services that may process your data:
- Stripe — Payment processing — Data shared: Email, payment details — Privacy: stripe.com/privacy
- OpenAI — AI content generation — Data shared: Agent Authority Profile business data (no email, no password, no payment data) — Privacy: openai.com/privacy
- Resend — Email delivery — Data shared: Email address, email content — Privacy: resend.com/legal/privacy-policy
- Cloudflare — Hosting, CDN, infrastructure — Data shared: All Platform data (encrypted) — Privacy: cloudflare.com/privacypolicy
- Bunny.net — Video hosting — Data shared: Standard video playback data — Privacy: bunny.net/privacy
5. Your Rights
5.1.Access: You can view all of your stored data through the Platform — your Agent Authority Profile, generated assets, lesson progress, and account information are all visible to you within your account.
5.2.Correction: You can update your Agent Authority Profile and profile information at any time through the Platform.
5.3.Deletion: You may request deletion of your account and all associated data by contacting support@presoldauthority.com. Upon receiving a verified deletion request, we will delete your account data from our database within 30 days. Data that has already been processed by third-party services (e.g., Stripe transaction records, previously sent emails) is subject to those services' own retention policies.
5.4.Data Export: You can download all of your generated assets as PDF files from the Asset Library at any time while your account is active.
5.5.Refund and Access Revocation: If you receive a refund, your access to the Platform is revoked immediately. Your account data is retained for 90 days following revocation (for dispute resolution purposes) and then deleted unless a legal obligation requires longer retention.
6. Cookies and Tracking
6.1.The Platform uses a single httpOnly session cookie for authentication. This cookie is essential for the Platform to function and cannot be disabled while using the Platform.
6.2.We do not use advertising cookies, tracking pixels, or third-party analytics cookies. Cloudflare Web Analytics does not use cookies.
6.3.Stripe may set cookies on their hosted checkout page during the payment process, governed by Stripe's cookie policy.
7. Children's Privacy
The Platform is designed for professional real estate agents and is not intended for use by anyone under the age of 18. We do not knowingly collect data from minors.
8. Data Retention
8.1.Active accounts: Your data is retained for as long as your account is active.
8.2.Revoked accounts (refund): Data retained for 90 days post-revocation, then deleted.
8.3.Inactive accounts: If your account has had no login activity for 24 months, we may contact you before archiving or deleting your account data.
8.4.Transaction records: Payment records through Stripe are retained as required by applicable financial regulations.
9. International Data
9.1.The Platform is hosted on Cloudflare's global network. Your data may be processed in data centers located in various countries. Cloudflare provides appropriate data protection safeguards for international transfers.
9.2.AI content generation requests are processed by OpenAI, whose servers are primarily located in the United States.
10. Changes to This Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify you via the email address associated with your account. The "Last updated" date at the top of this policy indicates when it was last revised.
11. Australian Privacy Act
If you are an Australian resident, you may have additional rights under the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). To make a complaint about a breach of the APPs, you may contact us at support@presoldauthority.com or lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
12. Contact
For questions about this Privacy Policy or to exercise your data rights, contact us at: support@presoldauthority.com
Iseek Property Pty Ltd (ABN 34 151 052 309) trading as Lincoln Digital Media.